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| | Brand (Identity)Protection Services Tracking the use of brand names and monitoring online brand exposure is difficult. Corporations who depend on the strength of their product's brand equity are concerned about:
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| - How brand equity is being used
- How valid business partners are using brands
- How consumers are using brands
- What's being said about product and corporate brands on the web, in discussions or in forums
- Criminal or unauthorized use of protected brands and trademarks
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CUProtect™ Brand Protection Services
CUProtect™ brand protection services allow you to monitor and manage your brand equity online.
How Brand Protection Services Work
MSI’s uses our unique online intelligence gathering platform to scour the Internet for the mention of your brands. This is a modified version of the toolset MSI security experts use to gather intelligence on the "dark side" of the Internet.
We then correlate the data gathered and provide a regular report of our findings. These reports allows your marketing and legal departments to identify abuse of your brands and trademarks.
Additional Expertise
Because online liability can confusing, MSI can even leverage our experience in incident response services to help you stop any online abuse.
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for more informaiton on CUProtect™ services | | | | |
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